Placing an order

via FloraXchange

Step 1: Retrieve offer

The first step is to retrieve the offer and the linked information. You can retrieve the offer using the following options. The first three options are question-based where you, as a buyer, actively select the product and follow it. The grower will ensure customer-specific availability and customized prices.

The weekly list is a fixed agreement between a buyer and a grower, specifying the price and quantity to be ordered per week. In addition, the weekly list prices are integrated into the term list prices. In the future, growers can work in advance, enabling them to manage their prices and products for the upcoming period as well. This results in a future planning with products and prices. Via a link this price (with an added surcharge) can be directly added to the webshop or the buyer’s system. An outline of how this works is as follows:

By using price groups, growers can offer prices for a specific buyer(s) based on the existing offer rules and associated periods. This ensures that these prices become customer-specific and that it is no longer necessary to create manual offer rules per buyer.

This type of offer is not suitable if you want a direct link to the website, as multiple prices are usually applied to this offer type. In most cases, the grower bases these prices on availability or mode of delivery. With the regular offer, you will not be able to establish a strong relationship with the growers. It is a form of tiered pricing.

If you are looking for a specific product, it may be a good idea to place a request. You can place a request using the following options:

Open request: Under growers, you can indicate the type of product you are looking for, but also the period when the product is needed. As soon as you have placed the request, it will be forwarded to the grower. When the grower has responded, you will receive a list of products, which allows you to select the products required.

Closed request: For this type of request, you know exactly which product you need, when it is needed and the quantities required. You can also enter the desired price here. This request will be forwarded to the growers and they can respond to it with either a confirmation or a possible modification.

A request could therefore lead to request responses. When you have made your selection, the relevant price will be entered in FloraXchange so that it can be linked to your purchasing system and used for your webshop or quotations.

In the catalog, products can be divided into market groups. You can create these market groups yourself. Per product, you can indicate whether it should or should not be included in one of your market groups. Recently, it is also possible to create a separate link with market groups. This means that you can retrieve market groups separately by means of a VMP or API. The advantages are:

  • You can categorize products at customer level so that you can display a customer-specific offer in your webshop
  • You can send the market group offer directly to a specific sales list in your own system
  • A selected offer can be ordered directly, via you, from the grower
  • You can use market groups for the End Customer Module
  • Many more applications

Do you want to know how to create market groups? In this video Ruud shows you how to divide products into market groups.

Step 2: Placing an order

Once an offer is selected and an order is placed, there are various possibilities via links, such as:

Where delivery times are concerned, several options can be used individually or in combination with each other. Depending on how quickly the order must be delivered:

Option What it entails
Buyer-specific delivery time sets You can agree on a specific delivery time per grower and set it accordingly, so that the time of delivery to the box is suitable for all parties involved.
Delivery days It is possible to "exclude" certain days.
Delivery times Orders can arrive in groups.
Without specific delivery times Here you are free to enter the times when submitting the order in FloraXchange. (This will not always be in line with what the grower can or is willing to do).


It is possible for the grower to add customer-specific loads in FloraXchange. You can then select one or more from the available loads. These loads will be sent along with the link.

Via FloraXchange, it is possible to have the grower place stickers on products. This could save a lot of time. As this requires quite a bit of organizing, only few have made use of this option. Would you like to know more about this topic? Please contact Ruud via

When your own sticker service is not yet available, FloraXchange can create a template for you. Upon processing the transaction, these templates will be filled with the correct information and made available for download.

If you are already using a sticker service, this can be linked to FloraXchange. The stickers, with your own design, will then be sent along with the transaction to the grower.

If the stickers are sent along, they can be retrieved by the grower. This can be done in two ways:

  • Downloading them from the transaction in FloraXchange.
  • Creating a link with the grower’s software where, based on the Florecom that we send to the grower, they retrieve their packet of stickers from FloraXchange (via our sticker service).

Step 3: Placing an order via FloraXchange

Ordering can take place via VMP, Florecom or via the webshop of FloraXchange. We will put these orders through to the growers using Florecom, email and push notifications by phone.

Step 4: Ordering (counter) messages

When handling orders, there are various wishes that require various messages that you can receive after having placed an order. These are listed below:

From FloraXchange, Order Response Messages can be forwarded to the buyer systems. In this respect, it does not matter how the grower approves the order.

As is the case with Order Response Messages, EKT/CLOCKT messages can be put through to the buyer systems if the order is placed in FloraXchange. This will result in a purchase order in your system.

When buying on credit and the building up of the trolley is handled by the grower on FloraXchange, a trolley label (SSCC Label) can be downloaded to be sent along. By sending the DESADV message to you, as a buyer, FloraXchange ensures that the trolley can be linked to this message once it arrives.

The VMP links that are possible with FloraXchange can save a lot of time. However, within these VMP links, there are a number of options that not everybody makes use of yet.

Option What it entails
Order status It is possible, via a separate web service link, to retrieve the actual order status from FloraXchange.
Maximum time for cancellation You can set a maximum time for when an order may be cancelled. You can co-ordinate this time with us.
Postponed Florecom orders By ordering in advance, the Florecom orders to be sent by us to the growers can be held until the ultimate delivery time. This prevents the grower software from shipping the order straight away and will allow for any cancellations to take place before sending the Florecom.


We also offer an API, namely the Jason Restful API. It enables us to put through data from FloraXchange to your system using a new technology. It caters for more functions than the standards of the Floricode would allow. In this way, you can control which data you need at what time.

We do not conduct any direct business with end customers. An end customer should always be linked to an exporter or service provider on FloraXchange. Everyone can view the regular offer on the website. The visitor does not need to log in, but the prices will be hidden.

Only once you, as a buyer, have created an account for an end customer, can they access the offer and view the prices. The end customer will only see the part of the offer that you have selected, including customer-specific prices. Margins and trolley surcharges can be added to these prices.

Do you want to know more about the end customer module? In this video Ruud explains how it works!

Most exporters determine which products are or are not suitable for an end customer. This selection is based on quality, grower, season, etc. Many buyers therefore tell us that they only want to send a small selection of products to an end customer. This is usually done by selecting the products and listing these in a quotation and sending it to the customer via email. This can be done more easily by using the order list.

Here you can convert a quotation into an order list that the customer can view and order from online.

In a nutshell: Using the order list, the buyer makes a sub selection of products, enters the corresponding prices and makes this available to the end customer in the end customer environment. The end customer can then enter the quantities after which the exporter will receive the order.

Do you want to know more about the order lists? In this video Ruud explains how it works!


Do you have any questions or would you like to find out more about ordering via FloraXchange? Please contact or Ruud Schuurman at +31 (0)174-725490.